Hello, I'd like to understand how to automate e-mail marketing for an online store. We already send standard newsletters, but I would like to make them more personalized - for example, automate reminders about abandoned baskets, product recommendations based on purchase history. Does anyone use such solutions? What services are better to choose for e-mail automation and how do they affect customer engagement? I would like to know if it is worth implementing for a small business.

If you would like to learn how to automate newsletters using triggers, for example for abandoned cart reminders or offering special discounts, then you will benefit from this article on ecommerce email marketing automation. Thanks to these tips, I was able to set up personalized emails that actually increased the percentage of completed purchases. So it might help in your situation as well. Good luck!