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I think both are good. But I honestly can’t recall Japanese brands right away, while I can easily name a dozen Korean ones. Doesn’t that say something? I know both are usually top quality though.

I think when a brand works without making noise, but still succeeds thanks to quality and a more personal approach to clients, that’s super valuable. Of course, I lean more towards fashion because it’s closer to me, and there’s an interesting article on the topic at the link here. There are so many loud brands spending huge budgets on promo, but when you actually touch their clothes, it’s just cheap synthetic stuff for crazy money. I think this applies to any business, not just fashion, cosmetics, and so on.